Benefits of Strategic Management

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Strategic management allows an organization to be more proactive than reactive in shaping its own future; it allows an organization to initiate and influence (rather than just respond to) activities—and thus to exert control over its own destiny.

(Strategic Management,CONCEPTS AND CASES, Fred R. David)

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BCG Matrix Examples

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To help you prepare for the final exam, here are a number of examples of the BCG Matrix Analysis in action. UNILEVER   Nestle

Source: BCG Matrix Examples