Benefits of Strategic Management


Strategic management allows an organization to be more proactive than reactive in shaping its own future; it allows an organization to initiate and influence (rather than just respond to) activities—and thus to exert control over its own destiny.

(Strategic Management,CONCEPTS AND CASES, Fred R. David)


BCG Matrix Examples


To help you prepare for the final exam, here are a number of examples of the BCG Matrix Analysis in action. UNILEVER   Nestle

Source: BCG Matrix Examples